Ethar Baamer
Founder & Creative Director
Ethar Baamer is an award-winning Saudi animation director and creative director, and the Co- founder of Blu Lab.
With an MFA in Animation from Pratt Institute in New York, her work bridges the space between reality and imagination — often inspired by the subconscious, memory, and deeply personal storytelling. Each creation reflects her unique visual language, blending bold artistic direction with emotional resonance.
Rooted in her Saudi heritage and shaped by a global perspective, Ethar’s work has traveled the world, from independent films to luxury brand campaigns. Through Blu Lab, she continues to push the boundaries of animation and design, creating experiences that speak not only to the eye — but to the heart.